Go to market with unique data—and the ability to act on it
Access 100+ premium data sources and GTM's most used AI research agent, with 140M+ runs monthly. Then automate growth workflows to turn insights into revenue.
Trusted by more than 300,000 leading GTM teams of all sizes
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible."
Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.
"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution."
"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more."
"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more."
"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research."
Boost your enrichment coverage—including unique data your competitors miss
Start building for free
Search 100+ providers for any data point: no contracts needed
Complete GTM coverage demands data from multiple premium sources. On Clay, connect with vetted data providers for any GTM category—and use your API keys with existing providers for free. That includes…
- Contact information
- Firmographics
- Technographics
- Funding information
- & more
OpenAI more than doubled enrichment coverage from low 40% to high 80%
Get unique data points with AI research agents
Automate manual research at scale to uncover data that traditional providers miss. Our agents (with tens of millions of monthly runs!) can:
- Flag fraudulent domains
- Summarize job posts or financial docs
- Create lead scoring models
- Clean and format data
- Enrich SMBs like hotels, restaurants, auto shops, etc.
“Clay has substantially automated and simplified our research process, which previously require manual work from external contractors."
Time your outreach perfectly with real-time intent signals
Never miss a buying signal. Automatically track and act on key customer events—constantly.
- Reach out to customers who’ve changed jobs
- Congratulate customers on promotions
- Build lists of companies that just raised funding
- Email prospects based on new product news
Automated monitoring buying signals from 3M+ companies to prioritize outreach
Added 200+ demos per month and 5x'd team output
Turn data into action with flexible, iterable workflows
Getting the right data is only half the battle: the real value comes from putting it into action. Connect your data to any tool in your tech stack to launch any GTM use case. Iterate and improve quickly.
Start building for free
Clean and format data with AI in seconds
Use AI to transform any record into the format you need. Concatenate data, ensure consistent formatting, and remove extra emojis, symbols, or unnecessary info from lists.
Run action steps conditionally — no engineering needed
Conditionally run workflows based on any logic. Use different providers for different companies, enrich only your best-fit leads, or build in fallbacks (e.g. looking for mobiles only if you don't find emails.).
Constantly update any tool — CRM, email sequencer, website builder, or more
Push enriched data to your CRM, data warehouse, email tool, website CMS, ad manager, etc—on a recurring basis. Use our HTTP API capability to build your own integrations without code.
“Clay has helped Anthropic significantly improve our lead enrichment and sales data pipelines. We've been able to consolidate our tech stack to core essentials, like our CRM, Clay, and email tool.”
Saved with automating inbound lead enrichment and scoring in Salesforce.
100+ providers accessed via Clay
Automated all SFDC opportunity upserts
Clay’s data + workflows unlock any growth use case
Use the best data foundation alongside flexible workflows to turn any growth idea into reality—from CRM enrichment to intent-based outbound. Iterate quickly to scale your best experiments.
Consolidate your GTM stack to save time & cut costs—securely
Cut costs and access data faster in one central platform
Stop waiting months to purchase and implement new data tools. Clay gives you immediate access to 100+ premium data sources (+ your own API keys) in one subscription: no contracts, renewals, or implementation hassle needed.
“Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge.”
Backed by enterprise-grade security and scale
Security at Clay
We are SOC 2 Type II compliant. Request our SOC 2 in our Trust Center.
Go to market anywhere in the world — let us handle compliance with local laws.
Support your customer base with opt out and DNC support.
Securely connect your CRM and other systems.
What our customers say about us...
"In my professional opinion, Clay has one of the most practical and exciting applications of AI, in a decades-old practice that has long been stale."
"Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling."
"This job has always been about creativity, despite how it might seem, and Clay enables me to answer more 'what if we could...' questions from our GTM teams than I ever could before."
"I love using and working with because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible, enhancing our overall productivity and effectiveness."
"Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before."
"Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects."
"Scaling inefficient SDR work isn’t possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing paths for more upward career momentum."
"Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences."
"Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've greatly improved our outbound email performance, deeply enriched our customer base with AI, and more."
